A search engine results page, or SERP, is the listing of web pages returned by a search engine in response to a keyword query. A SERP may refer to a single page of links returned, or to the set of all links returned for a search query. The major search engines typically display three kinds of listings on their search engine results pages. Listings that have been indexed by the search engine's spider, listings that have been indexed into the search engine's directory by a human, and listings that are paid to be listed by the search engine. The results normally include a list of web pages with titles, a link to the page, and a short description showing where the keywords have matched content within the page. A search engine results page may refer to a single page of links returned, or to the set of all links returned for a search query.
It is widely known that search engine results page can be use when we want to monitor search engines positions as far as track ranking popularity of the search engines they are monitoring. Competitors' rankings are also important because your own positions depend on them.
Search engines are the first stop for people when looking for goods or services, the position your website appears in search results is an important factor. If your URL shows up far down the results list, the chances of the consumer never finding you increase incrementally. The first item is the most relevant match we found, the second is the next-most relevant, and so on down the list.
Every time an article or a blog post is published, a webmaster waits for the searchbot to index the website and pull up the web page in the Search Engine Result Pages during a search. The time taken for a web page to rank in top 20 of Google SERPs depends on its various internal and external factors.
The Internal factors depend on how well a web page has been optimized while the external factors depend on the competition for a particular key phrase.
A typical Search Engine Results page comprises of 10 results, each result containing a search result link and the search snippet.
1. The search result link is the title of the page and is truncated to 65 characters. There is no such rule to limit the length of title of a web page, though Google truncates the length to 65 characters for a consistent display in the SERPs. The search link should contain the key phrase of the web page and should be interesting enough for readers to click on.
2. The snippet is compiled with text from Meta Description tag and the content of the web page. If the readers 'search phrase' matches with the text in Meta Description tag, then the snippet may consist of the description text only. If not, then Google will look for the matching phrase in web page content and form the snippet. If the search phrase is contained half in the description tag & half in the content, Google will add the two with... in between.
Many times despite optimizing a web page well, it does not appear in the top search engine results pages. This may be due to fierce competition for that particular "key phrase". Hence, analysis of competing websites appearing in the SERPs is a must. Top 10 ranking websites can be selected for the analysis to get a realistic view of the time it would take to rank in top 20 of Google SERPs.
Factors to take into account:
1. Number of backlinks: How many unique backlinks does the competing web page have?
2. Domain Age: How long has the website been active on the Internet?
3. Type of Website: what kind of website is ranking in top 10 of the SERPs? If Wikipedia stands on #1 position, aiming for position 2 is more all-serp.com realistic.
It is extremely important to analyze "How" and "Which" search results appear in the SERPs. This gives a fair idea of how to implement the techniques and how many months it would take to enjoy a top position in the search engine results page.
The Search Engine Results Pages (SERPs) are in constant transition, with Google continuing to implement new features all the time and increasing its emphasis on trying to keep the user on the Search Engine Results Pages as long as possible by actually offering the information they are searching for from within the SERPs. Google's SERPs have seen the most marked re-development over the course of the last few years, and in particular since 2007 and the advent of Universal Search. Universal Search is a feature in Google that integrates many of the different channels in Google including images, news, video, products and local business results (Google Places) within the Search Results Pages. This transition has led many Search Optimisation professional's to be in a constant state of transition, and looking for the optimal way to increase their website's exposure using a multi-channel (as opposed to single channel natural listings) approach.
The Search Engine Results Pages are broadly split up into three sections. The top section, "The Ads", are advertisements, also known as paid search or Pay Per Click (PPC). These ads are paid for by advertisers on a pay per click basis i.e. the advertiser pays for each click on an ad as opposed to each impression. The section on the right hand side of the Search Results Pages also belongs to paid search, these advertisements are merely an extension of the one's listed at the top of the page. The position an ad obtains in the SERPs is dependent on a range of factors including the advertiser's spend and the quality score of their pages.
The section below the main ad block is the natural listings. These are listings that are influenced by Search Engine Optimisation professionals. This section of the Search Results Pages is the one that has been most open to transition in recent years with the integration of universal search. Universal search results will generally appear whenever a user types in a relevant query e.g. a product-related query, or a query related to a recent news item.